Music Videos are a funny thing. MTV made them hugely important to the overall promotional strategy of a musician. But as the music industry started to decide over the last decade, and MTV found out that they can make more money by showcasing Jersey’s finest, the idea of a music video started to become obsolete.

Then Youtube entered the picture, and of course the viral video stars came along with it. And now as social media has become such an increasingly important piece of a musician’s updated promotional strategy, music videos are starting to become a bigger part of the picture again.

The year 2010 has really been an incredible year for music videos. With independent artists making major strides in the innovation and execution of ideas, it seems as though the music video has not only made a full-fledged comeback, but has birthed new concepts that could change the way musicians think of music videos in the future.

The following music videos were chosen specifically for their innovation, originality and effectiveness: