It is common knowledge that establishing, building upon and maintaining a fan base is one of, if not the most important goal of any emerging artist who is looking to use their music to forge a sustainable career.

But in order to make sure that your efforts are maximized and your fan base grows properly, it is important that you understand that not all fans are equal.

In an attempt to open up the discussion, lets explore a few unconventional ways that musicians can use their Twitter accounts. The idea here is for musicians to use their Twitter accounts in a way that is ultimately unique enough to rise above the static of the thousands of self-promoting musicians to increase their following and more importantly their engagement with fans.

Facebook Pages are the most effective way for musicians to get their name out there. While each application has its own stand out features there can be some overlap between what each application offers. Choose the apps you use wisely, you don’t want to hit your fans with information overload and leave them overwhelmed and unlikely to return to your page. Whether you use one application – or a combination of a few of them – make sure your fan page stays well-organized and users can easily find what they’re looking for without searching through a bunch of clutter. After all, wasn’t that was wrong with a majority of MySpace pages?

While music bloggers make up a significant portion of the overall population of the blogosphere, there are far too many blogs that just float along in cyberspace without the understanding or direction to put their blog onto the path of success. Meanwhile, there are far too few artists who truly understand the power of a blog and why it should be used in congruence with a strong social media presence. Therefore the purpose of The Blogging Side Of Music is twofold- First, to share some powerful insight with existing music bloggers as to how they can get on the right path towards success. Second, is to elaborate on the effectiveness and usefulness of a blog in any artist’s overall marketing strategy.

If there is one thing that almost every musicians dreams of, it is of that first major tour. Its that feeling of playing night after night, in the best venues of all of the major cities around the world, and always to a sold out crowd. But before that will ever happen, you need to answer one major question: Do you have a plan? If not, you can be sure to kiss that dream goodbye. And if you do have a plan, is it good enough? Music is a business just as anything else, and as such it is your job to play entrepreneur and marketer. While it is your product or service you are trying to sell, it is also your job to expose your music to the public.